Liberty Wind
Development of logo for Liberty Wind company
Car rental services
TASK
The company decided to “refresh” its image and corporate style to ensure clear placement and a strong position on the market.
This is why we decided to create a bright, easy to remember image, expressing freedom and the spirit of travel.
SOLUTION AND RESULTSThe image of a horse with its flowing mane ideally conveyed freedom and liberty as well as a spirit of adventure and the willingness to conquer boundless territories. This image associates horse-power with the car in the advertisement.
The complex colour scheme, in the form of changing shades of colour, is a symbol of the reflection of the sky and natural landscapes in the currents of the wind.